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Design Principles | Final Compilation

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02/02/2026 - 25/03/2026 (Week 1 - Week 8) Yong Xiao Tong / 0368290 Design Principles / Bachelor of Design (Honours) in Creative Media  Final Compilation & Reflection SUBMISSIONS Task 1:  https://xiaotongs.blogspot.com/2026/02/design-principles-task-1.html Task 2:  https://xiaotongs.blogspot.com/2026/02/design-principles-task-2-visual.html Task 3:  https://xiaotongs.blogspot.com/2026/02/design-principles-task-3-development.html Task 1 - Chosen Artwork Task 2 - Sketch Task 3 -  Final Design The Grand Boulevard This design, titled " The Grand Boulevard ", was developed from my initial idea of creating a calm public space within an urban environment. Since my artwork is purely drawing-based and does not include any text, I wanted it to resemble an art print, which led me to adopt the Art Deco visual styl...

Design Principles | Task 3 : Development and Design

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10/03/2026 - 23/03/2026 (Week 6 - Week 8) Yong Xiao Tong / 0368290 Design Principles / Bachelor of Design (Honours) in Creative Media  Task 3 : Development and Design Instructions Task 3 In this task, I will develop and refine one of my ideas from Task 2 into a final design. I will explore elements such as colour, composition, and layout, while applying design principles to improve the overall visual outcome. The aim is to transform my initial sketch into a more polished and complete design that clearly communicates its intended message. Sketch Among the three sketches I created in Task 2, I chose Sketch 1 to further develop into a complete artwork. Before starting the final drawing, I created another sketch using reference photos so that I could trace the basic forms. I then made adjustments to the traced artwork to better fit my composition. Next, I continued developing the illustration by adding each element layer by layer. This was the first version of my artwork, and I felt th...

Design Principles | Task 2 : Visual Analysis and Ideation

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24/02/2026 - 10/03/2026 (Week 4 - Week 6) Yong Xiao Tong / 0368290 Design Principles / Bachelor of Design (Honours) in Creative Media  Task 2 : Visual Analysis and Ideation Instructions Task 2 In this task, I will analyse the selected design work from Task 1 by observing its visual elements and design principles. I will explain how composition, colour, form, and visual storytelling are used in the artwork. Based on this analysis, I will then sketch 3 design ideas inspired by the design. Chosen Artwork Title:  Bataille sous l'étoile Artist:  Jean Mallard Year:  2024 Media:  Watercolour on paper Source:  https://www.instagram.com/p/C19_EBEtSOO/ Phase 1: Observation This artwork is presented in a ve...

Design Principles | Task 1 : Exploration

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02/02/2026 - 24/02/2026 (Week 1 - Week 4) Yong Xiao Tong / 0368290 Design Principles / Bachelor of Design (Honours) in Creative Media  Task 1 : Exploration Instructions Task 1 In this task, I will explain each design principle with visual examples. I will also choose a design work that interests me, explain why I chose it, and identify the design principles used. Describe design principle: Gestalt theory Gestalt theory is about how people naturally see and understand what they look at. Instead of noticing each part separately, we usually see the whole picture first. Our brain groups things in certain ways, including: a. Principle of Similarity     Things that look alike are seen as related.  https://pin.it/2XYF5XfXu b. Principle of Proximity     Things that are close together are seen as belonging together. https://www.nytimes.com/international/ c. Principle of Closure     Our mind fills in missing parts to see a complete shap...