Advanced Typography | Final Compilation & Reflection

22/04/2024 - 22/07/2024 (Week 1 - Week 14)

Yong Xiao Tong / 0368290

Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University 

Final Compilation & Reflection

---

INSTRUCTIONS

Task 1: Exercises 1 & 2

Task 2: Key Artwork and Collateral

Task 3: Type Exploration and Application

---

SUBMISSIONS

TASK 1 | Exercise 1: Typographic Systems

Fig 1.1 Final Axial Systems - JPG (05/05/24)

Fig 1.2 Final Radial Systems - JPG (05/05/24)

Fig 1.3 Final Dilatational Systems - JPG (05/05/24)

Fig 1.4 Final Random Systems - JPG (05/05/24)

Fig 1.5 Final Grids Systems - JPG (05/05/24)

Fig 1.6 Final Modular Systems - JPG (05/05/24)

Fig 1.7 Final Transitional Systems - JPG (05/05/24)

Fig 1.8 Final Bilateral Systems - JPG (05/05/24)

Fig 1.9 Final Typographic Systems - PDF (05/05/24)

Fig 1.10 Final Typographic Systems (Grids and Guides) - PDF (05/05/24)

TASK 1 | Exercise 2: Type and Play

Fig 2.24 Initial extraction + final refinement (19/05/24)

Fig 1.11 Final Type Design - JPG (19/05/24)

Fig 1.12 Final Type Design - PDF (19/05/24)

Fig 1.13 Final Poster - JPG (19/05/24)

Fig 1.14 Final Poster - PDF (19/05/24)

---

TASK 2A: Key Artwork

Fig 2.1 Final black wordmark on white background - jpg (27/05/24)

Fig 2.2 Final white wordmark on black background - jpg (27/05/24)

Fig 2.3 Final colour palette - jpg (27/05/24)

Fig 2.4 Final wordmark in actual colours on lightest shade of colour palette - jpg (27/05/24)

Fig 2.5 Final wordmark in lightest shade of colour palette on darkest shade of colour palette - jpg
(27/05/24)

Fig 2.6 Final wordmark animation - GIF (05/06/24)

TASK 2B: Collateral

Fig 2.7 Final collateral 1 (surfboard) - jpg (10/06/24)

Fig 2.8 Final collateral 2 (surf wax) - jpg (10/06/24)

Fig 2.9 Final collateral 3 (surf fin) - jpg (10/06/24)

Instagram Link: https://www.instagram.com/xito_surf/

Fig 2.10 Instagram Screen Grab (24/06/24)

---

TASK 3 | Type Exploration and Application

Font Link: https://drive.google.com/file/d/1-wdbNQ9kncy8rc7m9OBUfgEH4ougBg_M/view?usp=drive_link 

Font Presentations

Fig 3.1 Final Font Presentation 1 - JPG (15/07/24)

Fig 3.2 Final Font Presentation 2 - JPG (15/07/24)

Fig 3.3 Final Font Presentation 3 - JPG (15/07/24)

Fig 3.4 Final Font Presentation 4 - JPG (15/07/24)

Fig 3.5 Final Font Presentation 5 - JPG (15/07/24)

Fig 3.6 Final Font Presentations - PDF (15/07/24)

Font Applications

Fig 3.7 Final Font Application 1 - JPG (22/07/24)

Fig 3.8 Final Font Application 2 - JPG (22/07/24)

Fig 3.9 Final Font Application 3 - JPG (22/07/24)

Fig 3.10 Final Font Application 4 - JPG (23/07/24)

Fig 3.11 Final Font Application 5 - JPG (23/07/24)

Fig 3.12 Final Font Applications - PDF (22/07/24)

---

REFLECTION

Experience

Compared to last year's typography class, this advanced typography class is much more interesting. We aren't confined by limitations like space or neatness; instead, we have more freedom to use any font we want and incorporate colour into our designs. This freedom, while liberating, also requires more time because it broadens our creative possibilities. I noticed that my work efficiency started to slow down from Task 2 onward, as I needed to spend more time exploring and generating ideas. The entirety of the three tasks was demanding but rewarding, significantly boosting my creativity. I found myself exploring different styles of art and design, and I thoroughly enjoyed the moments spent creating my designs. There was an indescribable feeling of accomplishment when I saw my work finally completed.

Observations

Throughout the course, I observed a noticeable improvement in my proficiency with design software, particularly Adobe Illustrator. I became more comfortable and efficient with the tools, allowing my creative process to flow more smoothly. Additionally, the mockup work we did enhanced my skills in Photoshop. I also realised the importance of patience and persistence in the creative process. The freedom we had in choosing fonts and colours, while initially overwhelming, ultimately led to a more fulfilling and enriching experience.

Findings

Over the 14 weeks of this course, I learned the value of thorough planning and preparation in design. The process of exploring different styles and ideas taught me to be more patient and persistent. My design skills have improved significantly, and I have become more adept at using Illustrator and Photoshop. The advanced typography class not only enhanced my technical skills but also my ability to think creatively. Overall, this class was a valuable and enjoyable experience.